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Saturday, May 24, 2014
Ed Sheeran?s ?Sing? Music Video Starring His Lookalike Puppet and Pharrell Williams
Ed Sheeran’s ‘Sing’ music video has premiered and it’s getting quite a buzz. No only does it feature the British singer, but Pharrell Williams, who produced the song, also makes an appearance. And there’s a twist; Sheeran’s puppet is also one of the stars! It makes for an engaging visual narrative. ‘Sing’ is the lead single of Ed Sheeran’s sophomore album, ‘X.’ Its title is pronounced “Multiply” which sees particularly fitting as his fame and notoriety are doing just that, multiplying exponentially. Having arguably the most in-demand music superstar hitmaker producer to produce your lead single is quite a coup. The song itself is uptempo and has received favorable reviews. It’s now got a music video that meets if not exceeds what we might have hoped for. And yet at the same time, it’s quite an unpredictable take. We would not have imagined that both Ed Sheeran and his alter ego — a Muppet-like puppet who shares his likeness and his red hair — would make an appearance! And it is a rather bawdy alter ego at that, as he is seen out on the town surrounded by women in a limo, and passes his time with such night life [...]
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